A clean and contemporary rebrand of Clearasil that takes a calming approach to acne. Zen believes in educating young adults on healthy skincare routines and to reframe what is a common but stressful issue as an opportunity to practice mindfulness and self-care.
A flowing and organic visual identity helps the brand to transition from its previously clinical image. The graphic elements take inspiration from Japanese zen gardens – flowing lines reflective of the ups and downs of our skin's journey and stacked stones to represent the balance that skin needs.
