A vibrant and engaging identity for an independent game science centre based in the heart of Berlin. Showcasing a range of futuristic technologies, Game Lab enables visitors to experience the future through interaction.
The centre's visual identity is inspired by old-school video games, and uses glitchy, pixelated graphic elements and emoticons. It was important that the centre appealed to a wide audience, so I developed an educational and encouraging tone of voice to reassure families that Game Lab is a space where anyone of any age and any skill can be a gamer.
