Casa Moderna is a concept for a Mexico City-based home improvement expo, an opportunity for homeowners and DIY enthusiasts to discover new ideas, trends and take inspiration.
In order to build a visual identity for the event, I used miniature doll's house items to create a photo series for use across the campaign, in both print and digital. My design invites the audience to reconnect with their imagination and showcases the freedom to play and create, as well as how achievable it is to bring their ‘dream house’ into reality.
