Casa Moderna is a Mexico City-based home improvement expo, an opportunity for homeowners and DIY enthusiasts to discover new ideas, trends and take inspiration.
Tasked with creating a visual identity for the first Casa Moderna expo, I built an off-screen concept using miniature props and photography. Floating on clouds, doll's house furniture is tweaked and perfected by a heavenly hand from above.
The outcome is a design that invites the audience to reconnect with their imagination and showcases the freedom to play and create, as well as how achievable it is to bring their ‘dream house’ into reality.
